PlayStation Korea has started a local launch campaign for Grand Theft Auto VI on PS5. On 12 November 2026, exactly one week before release, Sony’s Korean PlayStation Blog published 기다림은 끝났다! 예상치 못한 셀럽들과 함께한 PS5용 Grand Theft Auto VI 론칭 캠페인 시작 (“The Wait Is Over! PS5 Grand Theft Auto VI launch campaign with unexpected celebrities begins”). The centrepiece is a new 60-second video called “The Wait Is Over” (기다림은 끝났다), and the same post gives Korean prices for the two Grand Theft Auto VI limited-edition DualSense controllers.
This is official platform-holder marketing, not a Rockstar Newswire post, and it does not change any launch facts. It does, however, confirm once more what Sony expects on 19 November, and it is the first time we have seen a Korean recommended retail price for the controllers.
Who appears in the ad
According to the PlayStation Blog, the campaign brings together people from very different fields who share one thing: they love games and have been waiting a long time for Grand Theft Auto VI. The blog names:
- Choi Kang-rok, the chef who became widely known through the Netflix show Culinary Class Wars
- Jay Park, hip-hop artist and producer
- Ohyul and Ryul of the group LNGSHOT
- Chodan and Magenta of the K-pop band QWER
- Sung Seung-hun, a veteran esports caster
For QWER it is a return to PlayStation Korea: the blog notes that the band released a special carol version of its song “행복해져라” with PlayStation Korea last Christmas.
What happens in the 60 seconds
The blog describes the plot in detail. The video opens on everyday scenes: Choi Kang-rok is hosting a live cooking stream, Jay Park and LNGSHOT are working out, Chodan and Magenta are in band rehearsal and Sung Seung-hun is commentating an esports match. Then a mysterious blue light appears all over Seoul. One by one, the cast drop what they are doing and follow it. As the light moves across the city it gradually turns pink, and the city itself starts to look different.
The destination is home, where a PS5 is waiting. From there the video switches to official Grand Theft Auto VI gameplay footage, showing Vice City and the wider world players will soon explore. Sony singles out one scene: while everyone else rushes to get to the game, Choi Kang-rok takes his time and rides there on a bicycle.
What the post says about the PS5 version
The second half of the blog post repeats Sony’s PS5 pitch for the game. Grand Theft Auto VI is set in neon-lit Vice City and the wider state of Leonida, and Sony says the series’ open world is bigger than ever. Citing the close partnership between Sony Interactive Entertainment and Rockstar Games, the blog says the PS5 version uses the console’s features to tell Jason and Lucia’s story:
- the DualSense wireless controller lets players feel the action in their hands
- Tempest 3D Audio delivers spatial sound across Leonida
- the PS5’s ultra-fast SSD supports fast, smooth exploration of the large world
Sony also confirms again that Grand Theft Auto VI launches on PS5 on 19 November, and that players who pre-ordered the digital version and are eligible for pre-download can pre-load the game now. The post adds the usual disclaimer that release dates may vary by country or region. For the exact unlock time in your zone, see our release page; everything about pre-loading is on the preload page, and the PS5 rollout by country is covered in our news on the PlayStation Store pre-order record.
DualSense limited editions: 129,000 won in Korea
The post closes with the two controllers, the Grand Theft Auto VI Black Limited Edition and White Limited Edition of the DualSense Wireless Controller. Both have a special finish inspired by Vice City sunsets and neon signs that changes colour depending on the viewing angle, palm-tree details moulded directly into the shell for a distinct feel, and official Grand Theft Auto VI branding.
Both controllers launch on 19 November, the same day as the game, at a recommended retail price of 129,000 won each in Korea. Pre-orders are running at participating official retailers there.
The controllers themselves are not new. Sony first showed them on 3 September 2026 in the PlayStation Blog post First look at the Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers. That post listed recommended prices of $84.99 USD, ¥12,480 (incl. tax), €84.99 and £74.99, with pre-orders from 10 September. It said the White edition would be sold in limited quantities at direct.playstation.com and participating retailers, while the Black edition would be exclusive to direct.playstation.com where available and sold through select retailers elsewhere. Sony notes that exact launch dates and availability may vary by region.
What this means
Nothing about the launch changes. The Korean campaign is one more sign of how heavily Sony is backing the PS5 release in the final week, alongside the pre-order record and the rolling midnight unlock that starts in New Zealand. Because the PS5 version unlocks at midnight local time, Korea is among the first regions to get the game. If you are still preparing, our launch-day checklist and PS5 features guide have the details.
Source: PlayStation.Blog (Korean), 12 November 2026, and PlayStation.Blog, 3 September 2026. Names of the cast are romanised from the Korean post.